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1. Types of Information Gathered
   BPSA holds the privacy and security of our site visitors and members in the highest regard. The following information explains what kind of information is gathered on our site and how that information is used.
   • IP Address
     We may log IP addresses for the purpose of systems administration, or to gather broad demographic information. An IP address is a number that is assigned to your computer automatically when you use the Internet. When you visit a particular web page on the businessskillsDNA.com web site, our servers log your IP address.
   • Cookies
     We may use cookies to enhance the user experience and deliver personalized content. Cookies help us to deliver information specific to your interests. A cookie is a message sent to your browser from a web server and stored on your computer's hard drive. Cookies also allow us to better analyse our site traffic patterns so that we can improve our web offerings. We do not follow your browsing path outside of the businessskillsDNA.com web site.
   • User Registration
     When you register as a member of businessskillsDNA.com, we collect information that helps us to identify you. This information is used to send you requested information, to contact you with other service information, and to learn more about our web visitors. You may choose to not receive any further information from us any time, see the Choice/Opt-out section below.
   • Online Surveys
     From time to time, we may conduct online surveys. Our surveys may ask you for demographic information, such as your post/zip code or your industry sector. If the online survey collects contact data, we may use that data to send you further information only if we specifically asked for your permission in the survey. You are free to opt-out of receiving future mailings at any time, see the Choice/Opt-out section below.
   • Demographic and User Profile Data
     We may use demographic or user profile data we collect to tailor your web experience, showcase content that we think may interest you, and display information that matches your preferences. This data also gives us an insight into your needs and interests.
   • Links to Other Sites
     This site may contain links to other sites. BPSA is not responsible for the privacy practices or the content of other web sites. Please refer to the policies of the respective site.
   • Third Parties
     We may share member information in order to provide you with a more integrated and customized member experience. In general, we will not disclose your personal information to third parties, except to the extent necessary to provide you with a requested service, or under circumstances required by law.
2. Choice/Opt-out
   You can opt-out of receiving communications from us now or later. If you wish to be removed from the businessskillsDNA database or no longer wish to receive other information e-mails from businessskillsDNA.com, please e-mail or write to the address below:
   
   Customer Support
   BPSA Ltd
   Kimberley House
   17 Back Bridge Street
   Manchester
   M3 2PB
   United Kingdom
   [email protected]
3. Public Areas
   You should be aware that if you voluntarily disclose personal information online in a public area, that information may be collected and used by others. We do not control the actions of our visitors and registered members. If you disclose personal information in a public area on the businessskillsDNA.com web sites you do so at your own risk and you understand that your information may be collected and used by others to send you unsolicited messages, advertisements, or for other purposes.
4. Storage and Transfer of Information
   Member information is collected and stored on servers in the United Kingdom.
5. Security
   As required by the UK Data Protection Legislation, we follow strict security procedures in the storage and disclosure of information that you have given us, to prevent unauthorised access. BPSA has security measures in place to protect the loss, misuse and alteration of the information under our control.
6. Your Consent
   By using this web site, you consent to the collection and use of the information as described here. If we decide to make changes to this privacy policy, we will post the changes on this page so that you always know what information we collect and how we use it.